Comes a not-entirely-unexpected question:
“Ben what is a fluffpreneur you keep using that word alot”
I’d love to take credit for coining it. But, I first heard Justin Devonshire drop it while we were hanging out at the Biz N Brewz event. It’s very fitting, too — as it’s all about the feelz for the fluffpreneurs, and feeling good and inspiring people, etc.
Nothing wrong with those things on their own.
But if that’s ALL you have to feed your customers, you’re only hurting them.
Lemme think up an example.
Ah, I know:
Let us harken back to the days of when elBenbo was but a pre-teen. I used to get in trouble because I’d make these sammiches (back then I had to make my own sammiches — rough childhood…) that consisted of:
1. Wonder bread
2. That caramel spread people use for fruit dip
3. Half a bag of chocolate chips
Oooooh yeah!
Pure sugar.
And I loved every overly sweet mushy bite of it.
But you know what?
While it tasted good, it had zero nutritional value at all, and was silently doing damage to my body in ways I shudder to think of today (inflammation, tooth enamel damage, high blood sugar, fat build up, creating an addiction to sugar, the list goes on…).
That’s what fluffpreneurs do to their customers.
There’s no real sustenance.
It’s just a wonder bread, caramel spread, and chocolate chip sammich.
You see it in their videos.
You see it in their lame social media posts.
And, you even see it in their idiotic facebook memes.
It’s all feelz good at the expense of preparing people for the trials and tribulations of having a real business. Probably they mean well. But the damage they do to someone by filling their head with nothing but feelz good fluff vs giving them some raw, nasty tasting medicine when they need it (i.e. the truth) is something that can keep someone broke and chasing that next sugar high of fluffy nonsense.
So anyway, that’s my opinion on it.
You can eat wonder bread and chocolate chips as a treat sometimes.
But, you can’t live off it.
Not if you want to be healthy and have all your teeth.
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Ben Settle
