Let me tell you a story.
Early last month I was walking around my backyard deck listening to an early version of our 30and30 offer at Low Stress Trading. I’ve used the info in that trading course, successfully, and some email ideas for selling it the last week of December “popped” in my head.
It was a total brain fart and totally unplanned.
One of those “out of nowhere flashes” Dan Kennedy talks about.
So I went inside and, during an hour where Stefania was at the gym and I was watching Willis, I wrote 5 emails to sell it. Probably 80% of the “copy” was pulled from the transcripts of the bit I was listening to, combined with some of my own real world experiences with the info, and then I arranged that info into 5 emails.
Equally important:
While writing them I thought up an irresistible bonus to attach to the offer.
So anyway, it was hardly “world class” copywriting.
I simply got excited about the offer, did my thing writing the emails in about an hour.
The result:
$300k in sales in 5 short days to only about 2,700 people, give or take. Plus, the offer is a subscription, so the campaign will ultimately over time be worth many times MORE that $300k.
You do the math…
Point I want to make here is:
You could “feed” those 5 emails I wrote into your fapGPT or whatever your favorite so-called AI tool is all you want. You could even outright plagiarize those emails word-for-word, and it would still not do you any good whatsoever.
Because the main power was not in the copy/emails.
Sales copy is merely force.
And while force is good, what really made us $300k+ sales was leverage like:
* A white hot, super engaged, & list of buyers “in heat” to buy our content since it makes them so much of the green stuff
* A ridiculously valuable & generous bonus offer tied to a tight & clearly defined deadline many of our customers “on the fence” about buying simply could not refuse
* A high price tag ($899 plus monthly subscription attached – again those 5 emails I wrote in an hour will make FAR more than the $300k over time, and I would argue multiple millions over time)
* An offer that legitimately works exactly as advertised, and fulfills a wet dream-like fantasy our market has (a 5-10 minute work MONTH in trading – yes, that claim is real and it’s fantastic)
* 2+ years track record of delivering high class Service & a fun buying Experience for our boys & ghouls
* An insanely engaged community where it was also advertised that week, with lots of happy customers of the offer talking about it, plus an extra email or two Troy threw in, via feeding off my own excitement for his own course, during the campaign to further stoke the fire
* End-of-year timing, where people are making money goals, wondering about the volatile economy, etc, which this particular offer jibed perfectly with
* An offer that basically “sells money at a discount” – as a lot of customers can make their entire investment back in just a single 30-second trade, making the price basically irrelevant
* And so on, and so forth.
No so-called AI tool can replicate the leverage-side, distribution-side, or other “intangibles”-side. These kinds of results don’t come from the “copy” or anything fapGPT or any other generative so-called AI tool could vomit out.
I hope that is obvious here.
Just as I hope the “between the lines” lessons in this email are obvious.
If not, then put it this way:
My “copy” was a very small cog in a very big machine powered by years of hard work, patience, A-player PERSONAL (not AI or automated) support, probably $500k+ invested in infrastructure/development/software designed by true genius-level minds, and genuinely delivering prior unforgettable buying Experience(s) that helped make people want to come back for more again, and again, and again… and continued to do so, with the faith in us that they’re not only getting what’s promised but a ho’ bunch more.
On a side note:
We recently brought on the great Doberman Dan of House Gallapoo to write copy for us and spearhead direct mail, space ad, & other OFFLINE campaigns. And by all means ask him if you don’t believe me or anything I am writing abot here.
But he will tell you he has NEVER seen the kind of results we get.
It’s simply unprecedented.
Including when he worked directly with Gary Halbert, Agora, etc.
It is becoming more and more obvious to me that none of today’s goo-roos has a single blessed clue what we’re doing because it doesn’t jibe with the 30 years of absolute horse shyt these IM goo-roos have been teaching, doing, engaging, and getting away with due to all the free, cheap, easy credit their customers have had access to, but that is now taking a big, fat, wet, bite out of their businesses.
If you don’t believe me, just watch them.
Many will not be around a year, two years, from now.
Meanwhile, what we’ve been doing is the same things you’ve been seeing me do, write about, teach for 24 years now, if you’ve been on my list that long. Just the raw basics and fundamentals, applied consistently – day by day, month by month, year by year, and, yes, decade by decade.
Ain’t nothing new under the sun.
And my business partner Troy Broussard – who invented Low Stress Trading – is the same way.
We are totally immune to the FOMO and nonsense goo-roos all drool on the carpet over.
All we do is focus on the RAW fundamentals – what we control, and not what we can’t. That’s how, for example, we grew 600% last year while not only NOT using generative so-called AI, but banning anyone we catch using it in the community or even so much as using some idiotic AI “notetaker” bot on our Zoom webinars.
Which brings me to the punchline probably nobody wants to hear:
Hard work & RUTHLESS adherence to the fundamentals is more profitable than ever.
And that’s only going to be more the case over the coming months, years, decades imo.
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Ben Settle
