You may find this Copywriting Grab Bag testimonial interesting.
Not just because I want to show off how cool the book is. 😉
But because it contains a short copywriting lesson you can use right away in your ads without even buying the book. (See my commentary after the testimonial for the lesson about how I write sales letters.)
Anyway, here goes:
Hey Ben,
I had heard so much about your Copywriting Grab Bag book I scoured the internet to see if I could find one second hand (your new edition not being available yet).
Luckily, I was able to find a copy.
I was right in the middle of something when it came in the mail –I opened it just to take a quick peek and found myself getting quite /*annoyed*/ as I kept trying to put it down yet finding myself unable.
I kept seeing each new chapter with a headline I had to figure out.
Each chapter looked so small and easy to read I figured, “Why not read another chapter?”
Next thing I knew I had read the first 50 pages of your book while trying not to.
I already started using your stuff on how to write bullet points and how to pose the impossible questions… very clever.
So thanks for taking the time to write it.
Best,
Chris Blackerby
Thank you Chris, I REALLY appreciate your feedback.
I deliberately wrote it in the same “style” I write sales letters.
With short, “choppy” sentences that get right to the point.
Each idea flowing seamlessly and **logically** to the next.
And with absolutely zero “fluff” — so it is almost easier to KEEP reading than STOP reading.
All important when writing copy.
In fact, one guy said he learned more about the actual “writing” part of copywriting reading the book headlines and sentences than from the ads in his swipe file.
Anyway, to be on the pre-publication “discount list”, go to:
Those on the list get the book at a BIG discount.
Ben Settle
P.S. By the way…
… if you already own the older version of “The Copywriting Grab Bag”, and if you send me your receipt, you will have a chance to get this new version at “cost.”
The price I pay to have it printed, fulfilled, processed, the customer service, etc.
Send your PayPal (if you bought it from me) or Amazon, Barnes & Noble, etc receipt to: ben (AT) bensettle.com
When it’s ready, I’ll send you a link to buy it “wholesale.”
