We’re long overdo for some Q&A.
Let’s roll…
QUESTION: When is the best time to send emails?
BEN: That’s like asking how many licks it takes to get to the tootsie roll center of a tootsie pop. (If that snarky Mr. Owl couldn’t figure it out, what makes you think I can?) Seriously though, every list, market, and emailer is different. Anyone who tells you there’s one overall “best time” for everyone is either lying or selling something (or both).
Personally, I don’t sweat it either way.
I just focus on:
1. Getting emails out regularly
2. Building a relationship with my list
The rest takes care of itself.
QUESTION: Do you use NLP in your sales copy?
BEN: Maybe, I dunno. Daniel Levis recently said I do on a mastermind call. But it’s not conscious. I focus on knowing my market and excelling at these 5 things: Headline, lead, story, bullets, close — the subject (ironically) of the current crop of Crypto Marketing Newsletter issues.
QUESTION: Will you take a quick look at my ad?
BEN: Time to nip this question in the bud…
It’s $995.00 (paid up front) to do copywriting critiques. Sometimes people think I’m being a jerk or snob or whatever about this. But if I “took a quick look” at everyone’s ad I’d never get anything done.
For free critiques, sally forth to ye olde copywriting forums.
QUESTION: How do I join your beer level copywriters team?
BEN: First, you must own my Copywriting Grab Bag book. Even then, there are no guarantees. But that gets your name sent over to the copywriter doing the deal (if you request it).
QUESTION: Do you have an email swipe file I can download?
BEN: My Street Smart Email System will include TONS of email samples (including subject lines, body copy and even emails launching a new product).
Other than that, just read through my blog posts.
Or opt-in to the lists at:
QUESTION: Are long scrolling sales letters really dead?
BEN: I’ve been hearing a lot about that lately.
All I can say is that’s not been my experience, although adding pages just for the sake of it is completely loco.
But that’s why we test.
Right?
Ben Settle
