Fred (a networker marketer) asks…
“I’m in the biz-op arena of network marketing. It does seem like I should be able to adopt your email strategy to network marketing with good, (maybe excellent) results. What do you think?”
I think it’s a great question.
I reckon lots of network marketers wonder about this.
And the answer is:
Yep.
I think network marketers could dominate using email correctly.
And I’ll tell you why:
Many moons ago (2002’ish) I was a frustrated network marketer who couldn’t sponsor my way out of a paper bag if my life depended on it. I mean, I REALLY sucked at it. Until one day I found a brilliant direct marketer (and network marketer) named Art Jonak.
Back then, he had a weekly tele-seminar.
And on it he taught generic MLM training.
(i.e. the info could be used with any opportunity.)
His tips were awesome, too.
And I learned a lot and was inspired each week.
Anyway, long story short…
I didn’t know exactly what company Art was with.
Nor did I care.
Because after a few of his training calls I just knew I wanted HIM as my sponsor. So I emailed him and one of his team called me and I ended up switching over (although I did not stick with it, since I was making my transition to being a copywriter — which I did not suck at — at the time).
Now, apply that to email.
You build a list of biz opp seekers and MLM’ers.
You send daily emails about GENERIC MLM & biz opp stuff.
And, you do it the way I teach.
Think of the people on your list who are frustrated with not making money or with their company or who just want a leader to follow… who they gonna call?
You’d be the man.
Nobody else would be good enough.
And it wouldn’t matter what “opportunity” you sell.
Why?
Because you’ve used email to position your bad self as a LEADER — not just an “expert” or “sales man.”
So yeah, I think my methods would work.
And I think you’d own.
For more info:
Ben Settle
