I pewp you not:
One of the most powerful “copywriting” and “marketing” trainings you can ever find is from Arsenio Hall and the story of how he survived competing against the late, great king of late night Johnny Carson.
The tl;dr version of it is this:
Johnny Carson was at the top of his game and ratings.
And along came this cool, younger, entertaining guy (Arsenio Hall) to compete on a different network and same time.
NBC’s executives were worried.
Would this be the end of the great Johnny Carson?
Was the ride over?
Of course not.
In fact, Arsenio was wise enough not to fall for his own PR, and showed a masterful stroke of marketplace positioning — anyone can do online, assuming you’re not afraid to think for yourself — to have a successful show, which I talk about in detail in the July “Email Players” issue. If you do nothing else I command in the upcoming issue but what Arsenio did, you will make lots and lots and lots and lots of the sales. I don’t care what you use to sell with, either: Email, webinars, videos, blog posts, social media, articles, podcasts, all the above or none of the above.
It works across the board for any business or media you use.
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Ben Settle
