Just got this question about finding joint venture partners.

Since this is such a hot topic (and a great way to build businesses) I thought you might find my answer to his question helpful in setting up your own deals.

Here goes:

QUESTION: I am brand new to copywriting and the Internet and wanted to know if you had any advice on setting up joint ventures with other marketers?

BEN: As a matter of fact, yes.

Although it’s not “my” advice — it’s my friend David Dutton’s.

David bills himself as the “most connected” man on the Internet.

He’s done deals with everyone from the legendary Jim Straw, Willie Crawford, Joe Vitale and David Frey… to Phil Pfister (the World’s Strongest Man) and even Jessie Conners — star of the Donald Trump’s, “The Apprentice.”

Here is an excerpt from an interview I did with David showing one of the ways he uses to penetrate the “inner circles” of marketers with big lists and influence:

DAVID: Yeah, now I try now to only contact people that I’m fans of. It works, I’m getting an endorsement in a major newsletter next week, and I’m going to show you how I did it.

I’m a fan of a guy named Dr. Andy Williams. I heard about him about a year or two ago. He has a software called Keyword Results Analyzer. I do keyword research for people to help them get rankings really high in Google, and Yahoo, and all that. I used his software to filter keywords. Basically I’m just a big fan of it.

I wanted an endorsement in his newsletter, so you know what I did? I opened up Camtasia which is a screen capture software where it captures my computer screen, and I filmed and I put an audio to the video. Basically, I opened up the software, show people how I use it, and show them the results of a travel site I own, and just how I’m such a fan of Dr. Andy Williams.

I put it on YouTube, which is free. I went to his support desk I filled out a support desk with the subject line, “KRA success story.” I just said, “Hey, Andy I just want to let you know I did a case study about my success with your software and its right here on YouTube so everybody can see it. And it gets ranked in Google, blah, blah, the whole nine yards.”

Well, what did I do? Did I try to pitch him anything? No. Did I try to sell him anything? No, I didn’t do anything, but give value. He said, “Hey, great idea, love the video. I’m going to mention you in my newsletter next week.”

Pretty cool, eh?

This is something anyone can do — no matter what niche you’re in.

And you can read the rest of David’s interview (with even MORE hot tips like this) free at:

www.BenSettle.com/Interviews/David-Dutton

Ben

P.S. I have been kicking around the idea of doing another interview with David Dutton.

This time I’d like to get your questions about who you would most like to connect with — online or offline. Then David, in “hot seat” fashion, will give you the exact actions to take to hook up with whoever that person is.

Is that something you’d be interested in?

Dave is a master at connecting with people.

And if there’s enough demand, I think I can get him to do a special call like this.

So if you’d like to connect with someone of power and influence — like a major Internet marketer, local politician, celebrity, potential client, etc — email me who you want to connect with and your biggest challenge in doing so at:

www.BenSettle.com/blog/contact

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

Yours FREE:

World Leader In

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

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www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

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Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

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Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

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I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

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AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

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