I’ve been getting a TON of joint venture requests lately.
And you know what?
I’m finding most of these requests extremely OFFENSIVE. Not as a consumer or as a potential JV partner but as a MARKETER.
I mean the utter lack of salesmanship is just killing me.
And below are just a few of the big mistakes I’ve been seeing. If you’re trying to set up JV’s, you’d be wise to avoid doing these things like the plague:
1. Unsolicited Email With Product Attached
Something about getting an unsolicited product in an email just irritates the hell out of me (and many, many other marketers I know).
For one thing… nobody is going to open an attachment.
And secondly… nobody is going to open an attachment.
2. Assuming The Sale
I KNOW all the popular sales books say to do this.
But it’s a BAD idea on many, many levels. Especially when you’re dealing with other marketers and sales people who know what you’re up to.
A good rule of thumb?
Treat people like people, not drooling prospects who can’t think.
3. Not Saying What’s In It For Them
This one’s pretty self explanatory, eh?
4. Using Sales Tricks And Tactics
Yes, I know they seem “cool”.
And, in some cases, they may even work.
But “tricking” people into buying is pretty lame. Plus, you will never make the second (or third or fourth) sale. Which is where the real moolah is in business.
5. Not Using Social Proof
This is probably the single best way ever invented to set up JV’s or any other kind of selling.
And yet, hardly anyone does it.
Go figure.
6. Being Needy
Nothing turns people off like neediness.
If you “need” someone’s deal then you’re dead in the water. Nobody will touch your deal with a 10 foot pole.
It’s just a big, fat turn-off.
Anyway, if you’re making any of these mistakes… STOP!
Trust me on this.
In fact, if all you do is NOT make these mistakes, you’ll have a FAR greater chance of setting up profitable JV deals.
Ben Settle
P.S. Hey, I KNOW my crack about assuming the sale drives the sales goo-roo purists crazy. After all, doesn’t every top sales trainer tell you to do it?
Well, they’re wrong.
And in chapter 6 of my upcoming Crackerjack Selling Secrets book I show you a MUCH better (and less irritating) way to close a sale than by assuming it.
