My pal Ray Higdon recently asked my help on naming a product.

I helped him name a product before that did pretty well and he wanted to get my ex-spurt opinion on a new product he’s building. He (wisely) didn’t want to use the usual tired names 99% of Internet marketers all use on their product and, what were some ideas?

My reply:

(And this advice can protect you from looking like a wannabe)

“yeah forget the stale tired Internet marketing product names with blueprint, 1%, manifesto, etc. It’s all me-tooism.”

It’s true, too.

Copying others’ product titles in the same niche or industry makes you look like a wannabe. It not only confuses the market (confusion causing the death of sales…) but it just looks weak. Like you can’t think up anything original. Like you’re a follower (technically, you are if you do this) and not a leader.

Is that what you want people to think?

That you’re but part of the usual herd?

It’s like the character Todd in Kick Ass 2.

He wants to join Kick Ass’s super hero team and ends up coming up with a costume using Kick Ass’s exact colors (just in reverse) and the names he comes up with are names like “Ass Kicker” “Captain Kick Ass” and “Dr. Kick Ass”, etc.

Dumb.

So don’t be a Todd.

 

End of sermon.

If you haven’t yet checked out my podcast, go here:

www.BenSettleShow.com/antipreneur

We got lots of goodies cooked up for you.

And, it ain’t the re-hashed stuff on other podcasts.

More tomorrow…

Ben Settle