Following is something I should have written about a long time ago.
Here’s the scoop:
A few months ago, an “Email Players” subscriber in the “make muney” niche (yay!) sent me a bunch of questions about affiliate marketing. And, as I read his questions, it was painfully obvious he was not at all grounded in the basics of direct response marketing.
I could tell just by the questions.
It’s like my favorite kung fu analogy:
He was trying to learn how to (metaphorically) snuff out a candle with the wind created by the speed of his punch instead of first learning *how* to punch in the first place.
Very common.
Especially for people in the “make muney!” niche.
If that’s you, some advice:
1. Get out of the friggin make muney niche if you haven’t actually made muney
2. Ground yourself in the fundamentals of direct response
Very simple.
But, not very secksy at all.
And, not something people want to hear.
Too bad.
If you don’t want to be a mediocre (at best) copywriter, marketer, salesman, whatever it is you do… ground thyself in the fundamentals of your craft. Don’t try to be OG or cool or bad ass or a rockstar or whatever the flakebook lingo is these days.
Master those boring fundamentals.
Know them better than anyone else.
And, you will conquer in whatever niche you’re in.
Anyway, the April “Email Players” issue reprints the entire email exchange I had with my customer to get him on the right track. Even if you are not “new” take ye heed of the lessons.
Or suffer the fate of mediocracy you will, Old Skywalker.
She goes to the printer in a couple days.
Get your lovin’ here while you still can:
Ben Settle
