Hear that?
That’s the sound of a thousand fluffpreneurs screaming at the beat down they were handed yesterday by blogger Mike Cernovich on Twitter in less than 140 characters:
“Most successful people are not ‘positive.’ You gotta be ruthless with yourself, your time, and cut out the time drags and losers.”
Reckon you won’t see that in a Willy Wonka meme on flakebook anytime soon.
More:
Denying and suppressing your negative emotions and motivations is like taking a sharp (serrated!) knife… and castrating your creativity, your problem-solving ability, and your enthusiasm to push through barriers to accomplish great things.
Those feelings can give you power when you’re burned out.
Energy when you’re tired.
And, yes, inspiration when you’re uninspired.
The key is to not *stay* in a state of perpetual negativity.
(That is, if you value your physical and emotional health.)
Even Bruce Banner only lets the Hulk out when the monster is needed.
But, when the villain is defeated, he turns back into Banner.
Which brings me to the punch line:
The June “Email Players” issue hands you a special mindset for connecting with your market’s worst emotions (complete with several examples from several different markets) to multiply your sales via email in ways your feel-good competition (who are above playing in the dirt with their market) won’t be able to keep up with sending 1000 emails filled with pegasus poop and unicorn farts.
It’s one of the most important lessons I’ve ever taught.
And, it’s made me a ton more sales than I would otherwise.
(In the diet niche, Jim Yaghi — who was one of my business partners at the time — we converted 40% of the list to buyers and this is how I wrote practically ALL the emails at the time.)
Time’s getting short, though.
She goes to the printer next week.
Subscribe here today to get it in time:
Ben Settle
