True story:
Recently, there was a New York Times article talking about a doctor who eats food he drops on the floor. Which is amusing because, it’s been proven that if you drop food on the ground, and then eat it, you are almost certainly going to be eating some nasty, potentially harmful, bacteria.
And you know what?
This reminds me of some people I know in marketing.
Specifically, some people I’ve taught (even certain “Email Players” subscribers, etc.)
For example:
There was a case where someone was very eager to learn my ways. But, this person always got caught up in some other bright shiny object on flakebook or tried to “merge” what I do with some bullshyt they saw some social media drama queen hawking. (My stuff is un-mergable with virtually anyone else’s methods of email, copywriting, positioning, etc — other than from the old school greats, which hardly ANYONE truly studies even if they pretend to, opting instead to follow Internet marketing people…)
The result?
This person was constantly asking for my help.
Even with stuff they should have known on day 1.
I’m talking about things like writing headlines, naming products, promoting events, creating emails that people read, sales pitch openers, storytelling, dealing with clients, getting new clients, and the list goes on. This person always had to stray and pollute my proven ways with “bacteria” from hacks they saw on flakebook or wherever. And, I was finding myself bailing them out of their problems way too much. (Even literally writing their headlines and naming their own products for them, in a few cases.)
Anyway, here’s the 50 cent question:
Why do people (many who are naturally very talented) sabotage themselves like this?
Especially when all they have to do is follow my simple commands?
Because they are, essentially, contaminating the wholesome, nutritious food elBenbo cooks up for them with “bacteria” from all these other inferior marketers, copywriters, and so-called IM rockstars whose stuff sounds good from the stage and in Facebook share campaigns/videos, but is silly to anyone who actually uses it.
Moral of the story?
If you’re going to learn my ways, don’t pollute them with nonsense.
It’s like buying expensive food, dropping it on the floor, eating it, and getting sick.
If you want to use my ways, and if you have the discipline (and common sense) to avoid the bright shiny objects calling to you like bright shiny musical slot machines at a casino, and if you can ignore the social media fluffpreneur feeeeeelz good nonsense always tempting you (like a delicious piece of cake you see dropped on a floor that looks clean)… then my “Email Players” newsletter and methods *might* be for you.
I can say this:
The November issue is going to make some people depressed.
Specifically, people who can’t think.
Or, who won’t think.
(These days this makes up 99% of so-called Internet marketers, and it shows in their results.)
It’s for people who think deeply.
Want to use that thinking to make a ton of sales.
And, really, have no competition as a result.
Listen, there’s a reason some people never want for sales or clients.
And, this issue explains why.
And, I have never seen anyone in our space teach this.
Here’s where to subscribe to get it before I send it to the printer:
Ben Settle
