This may sound kind of strange.
But one of the most profitable email marketing lessons I’ve ever learned did NOT come from a goo-roo.
Or a book.
Or even from turning on my computer.
No… it came from my dog.
Check out these oranges:
When we first got our dog (Zoe), and she wanted to go out in the morning, it didn’t take much to get us up and moving. This was before she was fully potty-trained. And so any movement prompted us to jump out of bed and take her (even at 2 or 3 am).
But as the months went by, that changed.
We started figuring out her schedule.
And we knew when she really NEEDED to go out and took her… or just WANTED to (because she smelled a skunk or whatever) and rolled over back to sleep.
So what did Zoe do after that?
Give up?
Hardly.
She simply got more “inventive.”
Instead of just moving around or sniffing our hands… she started doing things like scratching at the wooden bed frame. Shaking her body. Running up and down the stairs (again and again…). Sighing real loud. And even (and this one takes the cake) using her claws to rap the base of the metal antique lamp in the bedroom and making a loud “DING!” noise.
Clever little dog, eh?
She seems to think so.
But clever or not… one thing she definitely is, is RELENTLESS.
Even 2.5 years later, when this dog gets the idea to wake us up (no matter the reason) she usually doesn’t stop until mission accomplished.
It’s a true battle of wills.
With Zoe getting more obnoxious, and us struggling to ignore her.
In the end… Zoe usually (not always) wins.
Anyway, what’s the point?
You gotta be relentless.
I’m not saying to hammer your list with obnoxious sales pitches… but I do think you should mail often. Send out interesting info that fascinates (and inspires) them. And every time you do, ask for the sale.
Do it boldly and relentlessly.
That’s how the big dogs do it, after all.
Ben Settle
P.S. If you missed yesterday’s announcement about my coming “reveal everything” email course, click on over to:
Launch day customers get a HUGE discount.
