Watched a kick assimus movie recently…
“Miracle”
It’s about the great Olympic hockey coach Herb Brooks, and how he took the US hockey team to a gold medal in 1980 Winter Olympics — kicking the Soviet commies’ asses who were heavily favored to win.
(Called “a Miracle on Ice” — thus the name of the movie.)
Anyway, one scene sticks out like a fart in study hall.
A scene that sums up success in anything:
- Sports
- Business
- Marketing
- Finding a job
- Learning new skills
- And anything else you wanna excel at
It’s when the team is slacking during a game.
(Looking at chicks, etc)
And this pisses ol’ Herb off something wicked. So after the game he makes ’em line up on the ice and do these intense drills which are so hard, the guys are literally puking on the ice from exhaustion.
And, he KEEPS making them do them.
Over and over and over…
Even though they’re puking.
Even though it’s so late the building is closing down.
And, yes, even though they’re ready to pass out.
Again and again and again…
Anyway, here’s the point:
When teaching the drill, Herb tells them:
“Get used to this drill. You’ll be doing it *a lot*. Why? Because the legs feed the wolf, gentlemen. I can’t promise you we’ll be the best team at Lake Placid next February. But we will be the best conditioned. That I can promise you.”
Awesome stuff.
It’s ALL about conditioning in sports.
Ask anyone who’s done it.
Football, wrestling, track, etc.
The best conditioned guy almost always beats out the best “trained” guy. And this, my flabby friend, is the attitude to have if you want to win at email marketing.
Lord knows my emails are riddled with typos.
Plagued with run-on sentences.
And, contain a complete lack of “flair.”
But I’m easily one of the best **conditioned** email copywriters on the planet making my wins FAR outweigh my losses.
And I got that way by… writing!
Often times multiple emails per day.
(In addition to sales letters, articles, my newsletter, etc).
And, by applying what I learn (from experience or studying what others’ are doing) and letting all that accumulated knowledge and experience *compound* on itself over time until, today, I belt out emails and ads in a fraction of the time it takes everyone else.
It’s all from plain old “retro” hard work.
Persistence.
And, yes, a pursuit of excellence.
Those things (freely available to anyone) are 90% of the battle.
Apply them and you WILL bag more of the green stuff.
Again, those things are 90% of the battle.
However, to win the WAR you need the skilla, strategies and tactics.
That’s where “Email Players” comes in.
Each month I show you what I’m doing to write emails that make lots of sales. I also hand you the same strategies I use to stay ahead of any so-called competition. And, I give you that swift “Herb Brooks” kick in the bootay you need to APPLY what you learn, and not just let it sit on a shelf so you can go chase after the next BSO (bright shiny object).
Hey, most people never apply anything.
Which means if YOU do, you have an instant advantage.
Bottom line?
If you’re tired of diddling around trying to grow your business on social media or wasting cash on BSO’s… then give “Email Players” a look-see.
Wait a minute… what?
You want “PROOF!!!!”?
Okay, I get it.
Here’s what Carl Harvey — Senior copywriter at the ginormous direct response company “Mindvalley” — said about “Email Players” recently:
“I’ve been subscribed to EP for about 4 months. In short, it’s awesome and pays for itself immediately. You won’t just get better at copywriting… but at structuring offers and promos, providing value to your list, understanding the psychology of effective marketing, how to stand out and be perceived as unique… And so much more. If you use email at all in your business, you’d be silly not to give it a go. It’s dynamite and will make you more money, with happier customers, pretty much right away.”
There you is.
Read it.
Apply it.
Profit from it.
It’s the best way to fight the commies:
Ben Settle
