Recently, I’ve been listening to an audio book (KISS: Keep It Simple Salesman) by the late “world’s greatest salesman”:
Fred Herman.
If you don’t know who Fred Herman was and sell in any way, shape, or form for a living than you, my Pet, have been doing your studying in the wrong library.
Fred was easily one of the greatest salesman who ever lived.
And Earl Nightingale knighted Fred the best sales trainer on the planet.
He became especially famous after being on Johnny Carson and selling Johnny his own ash tray in front of 20 million fans.
Anyway, I highly recommend anything by Fred Herman.
And in the book he pulls a lot of sales tips out of the Bible.
My favorite being about customer curation, and selling to the right people in the first place.
Specifically, this quote from scripture:
“Why seek ye the living among the dead?”
Why indeed.
It’s astounding to me how many times an “Email Players” subscriber will take advantage of the opportunity to ask Yours Crotchety questions (a perk for subscribing) by email, and it’s completely obvious they are not selling to buyers, or are targeting leads that only buy on price or have never bought anything from anyone, or don’t have money to buy anything even if they wanted to buy.
Those are dead leads.
Why seek ye them, my Child?
Especially when there are so many living ones to sell to?
Which brings me to the December “Email Players” issue.
The skill it teaches inside its crisp, lily-white pages can make separating the living from the dead on your list not only a very simple task, but a potentially very profitable task, too.
In many ways it’s the single most profitable skill you can ever learn in business.
Far more profitable than even copywriting, marketing, or selling.
The deadline to get in on this action is almost upon you.
To subscribe in time, stretch out thy fingers and click this link:
Ben Settle
