So I recently dived back into the golf market.
And, since it isn’t information I’m selling (which I was selling before) but something completely different, that nobody else is (at least not using the format and mechanism we are), I had to re-examine the market a lot more closely.
In other words…
There are no competitors to study.
No ads I can analyze to see how they approached it.
And, no swipe file of ads to raid for guidance.
Ordinarily I’d have been flying blind.
But, I wasn’t.
You see, my fine feathered little droogie, your boy Ben has an ace up his sleeve when it comes to learning about what a list (and market) wants so he can better sell to them.
An ace I rarely see anyone else use.
An ace I learned by observing an ooooold school ad agency.
What is it, you ask?
Well, what I did was, I used this trick I learned by studying what the Norman B. Norman agency would do to get inside their market’s head and psychology when they created their ad campaigns, and applied it to our Facebook group.
(We don’t even have a list).
The result?
I got TONS of market intel.
I know exactly what their objections are. Exactly how much they want what we’re offering. (Without even knowing it exists yet.) And, exactly what to say in the copy, emails, etc.
It’s the ultimate market research shortcut.
And guess ye what?
I reveal exactly what it is and how it works in the September “Email Players” issue.
Best part:
It’s simple.
Quick to apply.
And, mucho profitable, too.
Subscribe here to get it in time:
Ben Settle
