I don’t know how much value anyone will get from this.
And it will certainly not apply to every copywriter 100% across the board.
(Let the “that’s not actually how it works…” reply guys take note..)
But, if you are ever curious about how old or how young a specific copywriter is, I have developed a way of knowing with great accuracy over the years that hardly ever fails when I use it.
All right, here goes:
- Carnival barker or tabloid style headlines = boomer
- Dark, “death of”, & societal collapse, everything going to hell themes = GenX
- Sexually repressive headlines & blind bull shyt claims = Millennial
- ChatGPT & Crypto are the Second Coming to save the planet = Zoomer
I don’t know how valuable this info will be for anyone.
But if you’re the discerning type, and want to learn copywriting from those who have been doing it for at least a couple decades, I suggest ignoring any zoomers, being extremely skeptical of all Millennials, testing the hell out of anything us GenX’ers say (and our incessant doompilling), and forgiving boomers their trespasses if you see headlines that bore younger people but work like crazy on older markets.
In other words:
Believe nobody.
Try to break everything anyone says on the subject.
And use what works for you, discard the rest.
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Ben Settle
