It’s funny how life works sometimes.
Back in college around 1995-1996 I was an avid subscriber to Men’s Fitness, Men’s Health and other similar magazines.
And I got a LOT of cool direct mail.
A couple promotions were especially good.
So good that, not only did I buy the products they were selling… but I ended up KEEPING the ads — including dragging them with me the 7 or 8 times I moved after graduating college.
(Incidentally, I later found they were Gary Bencivenga ads.)
Question is… what made me want to KEEP them?
Even after I bought the products they sold?
The answer?
The bullets on the covers.
Oh yeah!
Those bullets were absolutely irresistable.
I just HAD to keep them because whenever I looked at the covers of those ads (they were technically “bookalogues”), I’d see these teasers and think, “I may want to look that up some day…”
They were that masterfully written.
And it’s a perfect example of how taking your time and writing truly irresistible bullets (and not rushing through them) can add YEARS to your ad’s life.
Even if they don’t buy now… maybe they will later?
Hey, it only takes one bullet to close the deal.
So anyway, the message is clear:
Nobody spends enough time on their bullets.
And if you want to become a human bullet machine, then head ye over to “The Crypto Marketing Newsletter”:
The next issue is soup to nuts about bullets.
Including a few “sneaky” things few people know about.
But it goes out next week.
So grab it while the grabbin’s good…
Ben Settle
