Something must have been in the water last week.
Multiple people wrote me telling me how much they wish they could join “Email Players” and learn how to write emails people look forward to reading and buying from but, you know, they couldn’t afford it.
Sigh.
I’ve said it before, I’ll say it again:
It’s never the money.
Ever.
It’s about priorities.
It’s $3.23 per day.
People piss that out in Star-shmucks coffee each day.
And if you *really* think you can’t afford it, but insist you *really* want it, then here is all you do:
1. Cancel your cable/satellite TV
2. Stop eating out
Yes, it really is that simple.
For 99% of Americans at least, that would do the trick. And if the above still wouldn’t work for you… if you are so broke you’re living in a box on the street somewhere… then starting a biz’nid should be the last thing on your mind.
Get a job, Hoss, get your house in order.
Otherwise, don’t expect me to believe the “I can’t afford it” shtick.
You can, you just won’t.
And, realize the first step towards success is to stop lying to yourself.
All right.
Enough of this clacking.
If you’re ready to reach deep into your pockets to invest a whopping $3.23 per day, if you’re ready to ditch the excuses, and, even most importantly, if you’re ready to work (and if you’re not, please, don’t waste your money or time, only losers think they can get anything done without putting in the work — and we don’t cotton to losers ‘round here in elBenbo’s Lair), then here’s where to subscribe:
Next issue goes out in about a week.
Hurry if you want it in time…
Ben Settle


