A few weeks ago I re-watched a movie called:
“Secondhand Lions”
It’s about a shy, young boy sent by his irresponsible mother to spend the summer with his wealthy, eccentric uncles in Texas. And, one of my favorite scenes is when the uncles (who are filthy rich) are sitting on the porch waiting, rifles in hand, for a sales man to show up, who they promptly shoot at for kicks.
It’s something they do a lot.
And, the kid can’t understand why his uncles do it.
In fact, eventually the kid asks:
“Why not see what he has to sell?”
The result?
They start buying stuff!
They simply didn’t realize how fun it was to buy.
And you know what?
Most of us are like that — hostile to anything resembling a sales pitch… yet we still love to BUY if something fulfills a desire or solves a problem we have.
Moral of the story?
People are hostile to salesmen.
But they also like to buy.
And if you are one of the few people selling to your market who knows how to sell in a way where they enjoy buying… where they are not hostile to you… and, yes, where they *welcome* your sales pitches, well, you got it made in the shade, my little droogie.
Enter the January “Email Players” issue.
It’s all about storytelling.
Stories that make it fun to write your emails.
Fun for your list to read your emails.
And, yes, fun for them to buy from your emails.
Subscription info here:
Ben Settle
