True story:
Last June I got to talking to my pal Robert Bruce about a novel I was about to work on (specifically, what is now the bonus 8th novel in my Enoch Wars: Omega Edition), and we got to talking about life, business, and marketing as is what always happens. And he was asking about my newsletter, and I told him how I was playing with the idea at the time of selling 3rd party ads inside.
I ended up nixing that idea.
But he told me about a local fisherman up in his neck of the woods who had once started a print newsletter for fisherman.
And, he told me about these particularly interesting facts:
- The newsletter circulation is 5k subscribers.
- Each issue has 21 spots for paid ads.
- Each spot costs $500.
- He has a waiting list of people wanting to advertise in it.
Now, let’s do the math:
Twenty one advertising spots at $500 a pop = $10,500 per month.
Just for writing about his passion to a hot market of receptive leads.
But that’s not even the most interesting part of it all.
To me, the most interesting and important part of it is, his newsletter is his own media platform he has 100% control and ownership of. A platform that reaches 5,000 people each month. That he can say whatever he wants, think whatever thoughts he wants, and sell whatever he wants — without any fear of Facebook, Google, or any other big tech platform de-platforming him, shadow banning him, playing with any algorithms, or telling him what he can or can’t sell, can or can’t advertise, or can or can’t say.
Now THAT is power.
Power only owning your own media can give you.
And having a subscription business like that is just one of many ways to give yourself this power. And it’s not even a mandatory way of doing it. (i.e., the point of this email is not to sell a subscription newsletter — if you don’t see that, then congrats on missing the point of all this, Maynard). In fact, I believe for a lot of businesses, stacking & mixing in more media platforms, that further enhance and compound on each other, could potentially take a 4 or 5-figure business and turn it into 6-figures, 7-figures, and beyond business if done correctly over the course of time.
This sort of “media stacking” is what the May 2020 “Email Players” issue is all about.
It goes to the printer tonight.
After that, it’s too late to get your meat hooks on it.
Here’s where to subscribe while you still have a little time left:
Ben Settle
