An eagle-eyed subscriber asks…

“Ben, why in the world do you write an email every day? Don’t people get sick of hearing from you? Aren’t you getting spam complaints? How come you do it and none of the gurus do?”

All excellent questions.

And I thought it’d be fun to list some of the reasons why I email every day (or almost every week day, to be more accurate).

Ready?

OK, here goes…

1. Nobody else in my market does it (so I stick out)

2. Demonstrates my knowledge each day (I once heard it like this: if you’re going to position yourself as an “expert” about something, shouldn’t you have something to say about that subject every day?)

3. Turns OFF the people I don’t want as customers

4. Turns ON the people I do want as customers (and has decreased my spam complaints to almost zero)

5. Helps me generate more ideas for other projects

6. Constantly adds content to my blog

7. More sales

8. My writing is always getting faster (a LOT faster)

9. Helps me identify my best customers

10. Therapeutic (I almost HAVE to do it now)

So anyway, those are a few reasons.

And speaking of email, check out these apples:

In the first issue of my offline newsletter (on sale Monday) I cover over 10 different ways to write emails that make it a total no-brainer for someone to write weekly, bi-weekly and… yes.. even DAILY emails.

But not just any old emails.

I’m talking about the kind of emails people look forward to reading (and buying from), that’ll whip you into a true email stud (or studette).

Anyway, it launches Monday.

If you’re interested, keep an eye on your inbox…

Ben Settle