So you want to be “the man” (or woman) in your market, eh?
Wanna be numero uno?
The big dawg?
Then check out these mangos:
Several years ago talk show queen Oprah Winfrey met up with a struggling counselor who was a complete nobody. We’re talking about a total unknown — the kind of guy nobody would mistake for a success. But then one day, Oprah told her (massive) audience how much she loved his stuff, how he was the best thing in the self help world since sliced EST, and how he was the man when it came to helping people with their angst and problems.
Well, guess what?
This “nobody” went from zero to HERO.
Without doing any advertising.
And in a single afternoon!
Her audience immediately said to themselves, “well if he’s good enough for Oprah and she says he’s great, and I trust her, then he must be great.”
Thus, Dr. Phil was born.
(At least, that’s how I heard the story.)
Anyway, this former nobody is now famous, where people recognize him as readily as they recognize their next door neighbors. And it’s all because Oprah took a chance on him and “transferred” all her credibility to him on one of her shows.
Such is the power of joint ventures.
Yes… one of TV’s biggest names came from a simple JV.
And let’s face it:
He ain’t the most talented counselor in the world. Is probably no smarter than his colleagues. And likely puts his shoes on one foot at a time, too.
But… he did business with Oprah.
And his colleagues didn’t.
And you know what?
You can hook up with people in YOUR market with influence and prestige like this, too, if you know what to do.
It ain’t voodoo, either.
(Heck, it ain’t even psycho-babble!)
It’s just doing a few things right I’ll show you in the November issue of The Crypto Marketing Newsletter.
But it goes to the printer soon.
So if you want in, sally forth over to…
Ben Settle
