Someone recently asked me about copywriting “shortcuts”?
Are they real?
Or mere fantasy — like unicorns or honest politicians?
I don’t know if this qualifies as a “shortcut” or not… and maybe it’s more like cheating… but one way you can definitely speed up the process of writing ads and make the whole messy affair less painful is getting good (REALLY good) at writing bullets.
Hey, my ads are almost ALL bullets.
A headline, some tease and — BOOM! — bullets.
It’s all about the bullets, baby.
The better I get at writing bullets, the faster I get writing ads, because an ad that is mostly bullets is far less words than an ad that is full of hot air and pointless tangents.
Bullets keep YOU focused.
Keep your READERS interested.
And keep your MERCHANT account busy processing orders.
But… how do you get good at bullets?
What’s the “secret”?
And, how can you learn it?
That, my friend, is something I reveal in The Copywriting Grab Bag product in detail. In fact, if you want to see every single bullet point trick, secret and technique I know (and use), it’s found inside.
What???
You want me to prove it to you?
OK, here are a couple comments about the product.
(The OLDER version, the new one has even more bullet tips).
“Your ‘Copywriting Grab Bag’ book not only has a lot of really priceless information, but your (secret described on page 65) bullet point idea is a thing of beauty.
So simple, yet so irresistible.
I’ve already put it into practice.
What reader could help themselves from filling out an order form when you use that technique?”
-Charles Brown
Dynamic-copywriting.net
And here is another from a “LinkedIn” recommendation:
“Ben writes bullets that make you salivate and suck you into buying just to find out what he’s talking about. They sound too good to be true. When I got his “The Copywriting Grab Bag” and looked up all the bullets… guess what?… he nailed them–all of them!
I thought John Carlton did great bullets.
And he does.
But Ben, in my view, is at least as good, and he gives you another perspective in writing bullets that compel the reader to scratch the itch and find out the BIG WHAT. Also, I don’t want to say he’s underpricing his “stuff”… let’s just say he delivers huge value for the price.”
-David Graska
(From his LinkedIn.com recommendation)
Anyway, hope that helps prove the case.
Bullets can absolutely explode your entire conversion rate. One bullet is all it takes (in some cases) to make the sale.
It happens all the time.
OK, that’s that for now.
To get Copywriting Grab Bag for $100.00 off, zip over to:
Ben Settle
P.S. If you have an older version of the product and want the updated one, let me know and I’ll send you a discount coupon to deduct what you paid for it last time.
Also, one more thing.
Something that came up last week:
If you own the last version of The Copywriting Grab Bag, have my Street-Smart Email course and were subscribed to The Crypto Marketing Newsletter from May-September 2010, you already have everything in this new edition.
No reason to buy it again.
Otherwise, here’s where to go for the $100 discount:
