“Email Players” subscriber Kendra LaBouf shows how to play to win instead of playing to not lose:
I just wanted to let you know how The Email Players Skhema Book affected me.
I received the book two days ago. I read half of it the first day. I got to the part about unsubscribes and realized this is my biggest fear with daily email. I thought, “What about when people unsubscribe?” and you said, “They will.”
So the next day, I read the second half of the book, and still there was this nagging voice that said, “What about when people unsubscribe?” even though you had plainly stated that they will.
I realized then and there that one of my biggest obstacles is I really want to be liked. But trying to be liked has never served me well in any other area of life, so why was I so hung up on it for my less-than-a-year-old business. It’s just a baby business! It doesn’t need to grow up with baggage.
So I sent out my first email using your techniques in the book with the title I can’t even pronounce, and made my pot of morning coffee. Before I had even had a chance to pour a cup, I got a notification that I made a sale from that email!
And the unsubscribes? That happened too. Four of them in the last five hours.
Guess which thing I’m focusing on and calling my mom about?
Thanks so much!
And so it goes…
The April “Email Players” issue is going to the printer tomorrow.
Hit the jump below to subscribe in time to get it:
Ben Settle
