Many moons ago I heard a kick bootyus training.
It was a recorded “night owl” session at some Dan Kennedy event I’d gotten free as a subscriber to Dan Kennedy’s newsletter. The guy giving the training was Bill Glazier and it was about his rather sophisticated marketing funnel.
Wish I could remember all the details.
But there was one take-away I’ll never forget.
And that was how he’d built his funnel in such a way so his business was all but IMMUNE to being knocked off by copycat competitors.
How did he do it?
There were actually a lot of things he did.
But the big daddy of them all was mixing and matching media. In other words, he combined email and websites with FAX, direct mail, magazine & newspaper ads, tele-marketing, post cards and even Federal Express.
It was pure jeenius, too.
I mean… think about it:
How many people venture off the Internet at all… much less contact their prospects by phone or FAX or through the mail, etc?
Anyway, I’ve been learning a lot about this lately.
And guess what?
If you want to immunize yourself like this too then good news: Next Wednesday (October 13th) Doberman Dan Gallapoo is holding an intense “no screwing around” training tele-seminar about using direct mail with your web marketing.
Dan doesn’t do “pitch fests.”
So you don’t have to worry about wasting you time.
Yes, there WILL be something for sale at the end.
But the bulk of it will be hardcore direct mail training from one of the last few masters of the craft.
You can grab the details at:
Ben Settle
