How to crawl into your market’s psychology with stories
Today’s “Ben Settle Show” podcast episode it’s ALL about storytelling in your ads, emails, and sales letters:
- How human beings are “hard wired” to be persuaded by stories.
- How presidential candidates use stories to get people to believe their bullshit claims and promises.
- Two movies whose stories were world class sales letters simply because of the stories they told. (One of the movies wasn’t even trying to “sell” anyone on joining the Navy, yet it worked so well Navy recruiters were setting up shop inside theaters while it ran.)
- How a simple story is helping to save thousands of the 400,000+ kids in East Africa who are being tortured, raped, killed, and abused.
- Why simple storytelling is the most profitable kind.
- 5 ways to tell stories in your marketing that almost can’t fail.
- How to use stories to sell people on products they didn’t realized they even needed.
- Why people love to read about others who have their “symptoms.”
- How to use stories to make big claims without sounding like you’re bragging.
- The right (and wrong) way to use parables in advertising.
- Why the famous John Caples piano ad is misleading. (If you were to do what he did in that ad in the health, financial, or biz opp markets, you’d probably get taken away in handcuffs.)
- How to use dusty old history books to make “boring” products sound exciting and interesting.
- What to do if you can’t think of what to say in your ads and you have a looming deadline coming up. (Don’t panic, just do this and it’ll be all good in the marketing ‘hood.)
- One of the best kinds of stories to tell in the first email of an auto-responder sequence.
- And more, More, MORE…
Producer Jonathan thought this episode was so valuable, it could be a course we sell… and we very well might do just that.
Is he right?
Is it really that valuable?
Only one way to find out, babycakes.
And that’s to download it here while it’s still free:
Ben Settle
