This last weekend I saw an interesting list of vices on Twitter (by a guy named Michael Medici), in order of how destructive they are.
It started with meth.
Then went through the other hard drugs (heroin, cocaine, etc)
Then into things like alcohol and sugar.
Then into sites like Netflix and social media.
My first thought after reading that list was:
“Email, too, when done right”
Like it or lump it, mails can create a chemical addiction of sorts in your brain (and if you find yourself incessantly checking your emails all day, you’re already addicted, Chuckles). And, also when done right, people will not only need their “fix” of you each day, but they’ll even get a bit concerned (maybe even worried) when they don’t hear from you for a day or two. (I didn’t coin the term “your daily email addiction” and display it at the top of my blog for nuttin’)
Scoff at that if you want.
But, it happens to people I teach all the time.
It can happen with your emails, too.
That is, if you got the right stuff and subscribe to my “Email Players” newsletter.
Although, a warning:
Next month’s issue doesn’t have a lot of “email” training in it.
No examples to study.
Nothing to swipe or model.
Not a single scrap of pure email copywriting in it.
But, everything inside can make your emails more responsive. Your business more profitable. And, your life more interesting and fun.
Here’s the link to subscribe before the deadline:
Ben Settle
