Back in the January issue of the “Email Players” newsletter, I talked about the late, great “world’s most feared negotiator” Jim Camp — whose methods radically influenced my ways over the past 10 years.
One of his big things was to never, *ever* be needy.
Not on purpose (like some fools do on flakebook to be “authentic”).
And, certainly not because you can’t help it.
Why?
Because neediness causes you to make foolish choices when selling. It also can cause you to pay more for things you want (or get paid less for things you sell). And, lose several notches in your marketplace positioning over time.
tl;dr:
Neediness bad.
Non-neediness good.
In fact, just not being needy is like semi-advanced marketing “game.” So many marketers — including email marketers, and especially people prattling on about how awesome they are on Flakebook — are not only needy, but the more they pretend not to be needy, the more obvious they are and the less money they make, the more anxiety they feel, and the smaller their business shrinks compared to what it would be if they simply eradicated neediness.
Neediness is a deadly foe to anyone in the persuasion business.
But, it can also be your greatest ally, too.
That is, if you know how to harness it like I’m going to show you in the May “Email Players” issue. Yes, my fine-feathered little droogie — I am going to show those smart enough to be subscribed 3 ways (there are many more, but just these will make you lots of sales) to create neediness in your customers.
And before anyone asks:
No, I am not talking about using “tactics” to try to trick them.
I am talking about using principles that happen to make people needy regardless of what tactics you use. Principles I use all the time. And, principles you will be able to use, too, should you subscribe before it goes to print in a matter of days.
Here’s the linkage:
Ben Settle
