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For some idiotic reason, the company that sells Dos Equis beer is replacing the famed Dos Equis man (the most interesting man in the world) with someone who will appeal to millennials, even though the Dos Equis Man (last I checked) commercials blasted sales up by some 30% consistently for ten straight years in a row. I’ll rip on the jackanapes in charge of getting rid of my beloved hero and icon the Dos Equis Man some other time.
For now, riddle yourself this, Superman:
Far as I can tell, Dos Equis beer created their own social proof with that campaign.
They took a fictional character.
Made him the most interesting man in the world.
And, surrounded him with hot chicks and fun adventures.
All made up.
And, the customers loved it.
Like Austin Powers, women wanted the Dos Equis man, and men wanted to *be* him. People drank that beer for emotional reasons (it’s piss water), not unlike what the Marlboro Man did. And, it’s all because they created social proof out of thin air that charmed millions of people.
Anyway, let your beady little mind think on that.
And, how you can apply what they did to your business.
Then, get your gluteus assimus on the “Email Players” subscription docket in time for the December issue (which goes to the printer soon). If you have social proof on your side, your emails could probably be written in pig latin and still make sales because the social proof is doing almost all the real selling. But, if you possess the knowledge I can give you inside the not-so-hallowed pages of the newsletter, and combine it with social proof… it’s game over, Chucky.
You win.
And, you win with a lot less struggle than you think.
Hit the jump below for subscription info:
Ben Settle
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