Back in the February 2013 “Email Players” issue (back issues for sale to current subscribers only) I showed how to do special sales to get fast (and potentially very big) cash flow payouts.
Since then, I’ve gotten this question multiple times:
“If you haven’t segmented buyers of that product off so you can exclude them, how do you do these sales so you don’t make them angry since they paid full price?”
A good question.
One I used to struggle with, too.
Then one day I realized:
You don’t really have to “do” anything.
People buy when they WANT to buy.
Example:
Each year on “black Friday” (day after Thanksgiving in the United States) everyone knows the big screen TV’s are going to go on sale at Walmart or whatever. Yet, people still buy those TV’s a month, a week maybe even a day earlier (maybe not a day… but…) because they WANT that TV now and don’t want to wait. They don’t later storm into the store yelling at the manager on duty, they don’t even care.
(Chances are they’re too busy watching TV…)
What??
That still makes you nervous you’ll get yelled at?
Okay then, if you’re STILL worried about it you can do what I often do just in case that not only appeases but makes full price buyers happy.
It’s explained in the July “Email Players” issue.
Specifically, on page 11.
The deadline to get it is monday.
Subscribe here:
Ben Settle
