For your reading amusement:
A few years ago I was talking to a chick I was (briefly) interested in dating and got a kick out of something she said that perfectly illustrates a marketing principle few people understand anymore. And, those who understand it still routinely forget it (such as when they put their customers and clients on a pedestal).
Anyway, what did said chick say?
Simply this:
She was nattering on about how she wouldn’t date one of her guy friends because (and I quote) she “didn’t want to ruin the friendship.”
Then, a little later (in the same conversation) she said:
“I’d like to marry my soul mate and *best friend* some day.”
Dames.
But, what’re ya gonna do?
It’s just how they is.
Now, here’s the thing:
I have noticed the exact same phenomenon with people who say they can’t buy something because it costs (whatever amount), then turn around and buy the same kind of product at a more expensive price from someone else.
The point?
There are several, actually.
But the main one is, don’t go by what people say they want.
Go by what they *demonstrate* they want.
In that chick’s case, she probably just wasn’t attracted to her guy friend and didn’t want to hurt his feelings saying so. And, thus, her rationalization hamster kicked up a “nicer” way of rejecting him she could also buy into and not feel badly about.
As for people who claim not to be able to buy due to price:
They’re most likely lying, too.
(Either to you, themselves, or both of you).
Nobody buys on price.
And, in the upcoming November “Email Players” issue I prove it and show you how to exploit (ethically, of course) this bizarre little quirk of price shopper nature to create near-instant cash flow whenever you desire.
But she goes to print in just two short weeks.
So if you want in on time, go here while you can:
Ben Settle
