True story:
Once upon a time, the late, great comicbook creator Stan Lee noticed when he started signing off his Stan’s Soapbox articles with things like ‘nuff said and some of his other clever little endings… the idiots at DC Comics and other comicbook companies started doing the same thing, making everything look derivative.
i.e. fans who saw other companies do it, probably thought Stan was copying them.
Stan’s solution?
He started using the word “Excelsior!” which nobody copied.
Or, if they did, they were so insignificant — even for copycats, who are inherently insignificant anyway — nobody knew.
Anyway, why am I regaling you with this tale?
The answer is simple:
If there’s one thing that’ll piss you off once you start knocking out lots of content — especially using the ways I reveal in the July “Email Players” issue — it’s the incessant copycatting nature of the internet and marketing world.
It not only is stealing your ideas and hard work.
But, it also waters things down for you to new people who see it going on.
But, there is a secret content-protection secret based on an old, mostly-obscure Superman villain that not only foils these idiot content thieves and copycats… but exposes them as the hacks they are. Plus, it also lets you tap into something the late, great copywriter Gene Schwartz did in his mailings that can make your content inherently more profitable, too.
I talk about this in detail on pages 5 & 6 in the July “Email Players” issue.
The entire issue is about how to quickly & painlessly create profitable content like:
- Emails
- Social media posts
- Books (non-fiction or fiction)
- Courses
- Videos
- Podcasts
- Articles/blog posts
- Newsletters
- Membership site content
- Premiums & bonuses
- And any other kind of content you might sell or sell with
But that rascally old deadline is almost upon you.
To subscribe in time to get it, go here immediately:
Ben Settle


