Reader Michael Saul writes in my Facebook group for paying customers:
A few weeks ago I wrote some emails to get people to a webinar for a boring subject on a B2B accounting thing. the company had the most registrations in history and an 80% turnout rate. then, towards the end of the presentation the presenter took a drink of water and started choking on it. he was coughing for a good 30 seconds (which in webinar time is like 8 days) and then recovered.
Anyway he finished the webinar and was pissed .
I said dont be, its fine, they know you’re human just like them and now I have a great subject line for the no shows..
the sales guys went nuts.
Three of them used the subject line I gave and got a 100% open rate on their no shows.
That’s NOT a misprint.
EVERY ONE OPENED THE EMAIL they also had an average 40% click through to view the webinar recording.
one guy didnt think it sounded professional, so used his own subject line.
he got a 0% open rate.
Again, not a mistake.
NO ONE opened his email so no one clicked his link inside of it.
But remember, this shit only works for $7 ebooks
Yeppers.
The “this won’t work on MY list” is always mush cookie projection and nonsense.
My wicked ways work for business-to-business as well as it does to service, info products, or even commodities (you can even use my system to sell socks if you want, which I’ve written about).
To learn how to write emails like this go ye here:
Ben Settle
