Once upon a time I took a girl to a local bar full of caddies (my town has two top 10 golf courses, lots of caddies — they all hang at this one bar like flies on the same turd).
We saw a young caddie one of her friends used to date.
And, three chicks sat next to him at the bar.
I said, “do you think he’ll get any of them?”
She said “no, all these caddies are boring.”
We watched for at least a good hour or so as he tried talking to the girl next to him, and we kept saying, “he should say this” or “he should do this” as the dude had zero game whatsoever.
Finally, I said, “you know what he needs to do to get this chick interested in him and ignoring all the other dudes here hitting on her?”
She says, “what?”
I said, “He needs to find something to disagree with her about. I don’t care what it is, but find something she believes and challenge it. Not a single guy in here, all desperate to get laid, will have the balls to do that sort of thing. They all just agree with her horse shit all day long for the vague hope she will like them.”
There’s a powerful email lesson here.
With email boredom = death.
Don’t bore your readers!
This is one reason I don’t shy away from controversy in my emails.
Do with this info what you will… but it can put a lot of scratch in your pocketses, Smeagol…
For more deep psychological insights that can make your emails more profitable go here:
Ben Settle
