Last week I had a semi-interesting adventure.
I was driving through town and noticed a dog running away from an elderly lady holding a leash who was chasing after her. The dog was a local shelter dog, and the lady was walking briskly after it, as it crossed the busy road, never letting her get very close.
So the Nerd Girl and I stopped and joined the pursuit.
No luck.
The dog skillfully avoided us, too.
And it was especially interesting how determined she was to keep going in the same direction (as if on a mission).
Well, guess what?
Turns out there was a rhyme to this dog’s reason:
She was going back home.
In other words, she’d just been dropped off at the shelter recently. And, when she got away, she instinctively started making her way back to her former master’s home.
Sucks when perfectly good dogs are dropped off like that.
But still, it was fascinating to watch this phenomenon.
And it got me to thinking about business.
How many customers do you have with that kind of devotion to you, your products and your brand? Who, if you had to change your website, physical location or they simply lost your contact info, would do the same thing?
How many would sniff you out?
Track you down?
And do whatever it took to find you?
Hey, let’s face it:
With that kind of market bond, you almost can’t lose!
And speaking of which…
One of the best ways to bond with your market like this in my humble (but accurate) opinion is old fashioned, “1990’s style” email.
It’s far more intimate than social media.
A lot more visible than blogging.
And, when done right, makes lots of the green stuff.
Get your email learn on at:
Ben Settle
