Not long ago I was on a rather interesting consulting call.

It was interesting for lots of reasons.

For example, Terry Dean was also on the call and I ALWAYS have my “antenna” up whenever he talks. It was also interesting because Terry and I were helping a marketer who’s in a niche I really dig selling to already.

But you know what the most fascinating part was?

It was the “synergy” of the call.

There’s just nothing like 3 or 4 people on a call hashing it out like that — letting the ideas fly with reckless abandon and finding real solutions to tough problems in 30 minutes or less.

Very cool.

Anyway, here’s the point:

If you have a tough marketing, copywriting or sales problem driving you bananas… and you just don’t know what to do or where to turn… gather ye together a roundtable of other people and watch what happens.

They don’t even have to be “marketing” people, either.

In fact, I suspect you’d get all kinds of ideas for solving your biggest “nightmare” marketing problems by casually rapping with someone in your market than you would from some highfalutin’ consultant, anyway.

Be worth trying it one day and seeing what happens.

After all, what have you got to lose?

Especially since consulting your market is free.

Ben Settle

P.S. Something else kinda weird happened on that call.

I realized I didn’t despise consulting as much as I thought.

You see, up until then, I kind of dreaded doing consulting because usually I get pretty drained when on the phone like that. It’s like having my blood sucked out by leaches. But this time was different because it was for a niche I already enjoy working with and with people who were a joy to talk to.

So I’m hereby hanging out my consulting “shingle.”

And if you happen to sell something I’m not “in” to, I’ll let you know up front and probably be able to refer you to someone who can help.