Check out these mangoes:
If you want to see lots of cool ways to market and sell (as well as some really dumb ways, but that’s another email) your products and services study the billion dollar comic book industry.
They have ways of boosting sales down pat.
Example:
One of the most popular Marvel Comics characters is Wolverine. In fact, for the past 40 years he’s been so popular, that for a long time it seemed as if every. single. month. he would “guest star” in another comic book to increase its sales.
Sales low on Fantastic Four?
Do a Wolverine guest appearance.
Want to boost interest in a brand spanking new title?
Toss Wolverine in.
Want to make the stockholders happy with short term sales cash surges even if it annoys the readers?
Throw in Wolvie “fast ball special” style.
And so on.
Easy peasy.
Anyway, how can you use this in your business?
Well, one of the best ways to get sales for products is to make the premium/bonus so hot and desirable that people buy the product more for the premium than for the product. And, one of the best ways to create a premium with perceived value that trumps even your main product is to include interviews and/or content with gurus in your market.
Of course, that then begs the question:
How do you get gurus to agree to doing that?
Especially if you are unknown to them?
The answer:
Become known to them.
It’s a LOT easier than you think.
And, the February “Email Players” issue contains a bonus training with a JV specialist who manages JV’s for John Reese and a bunch of other guys with big lists, influence and, yes, celebrity-guru appeal.
He shows you how to contact gurus.
How the game works.
And, how to profit like gangbusters from it all.
Very valuable stuff.
But, only for “Email Players” subscribers.
And, only if you subscribe before it mails.
Subscription info here:
Ben Settle
