Reader Nathan F. uses elBenbo’s mysterious *email* ways to get controversial (i.e. the kind that get censored) Flakebook posts shared and liked:
A couple nights back, I decided to use some of Ben’s email tips in a facebook post.
The post was the kind that most people complain about facebook censoring. It went on about how horrible authoritarianism is, and how public schools train kids to fail and be obedient permission seekers. It was very ranty, very preachy.
This was on purpose. I wanted the odds to be stacked against it.
But I wrote it in the way Ben teaches to write email. It was story based, the hook was short and punchy, I even started with a disturbing story about peeing my pants in 1st grade. All techniques I’ve learned from Ben.
The reason I did this was a recent discussion from Marty and Shane about political posts being censored. It was kind of a test.
So, here’s the results: 3 days later, and it’s still getting likes and shares. Over 500 shares so far, and over 600 likes. I know these are vanity metrics, but it does prove what suspected. Ben’s approach to writing applies to more than just email. It can do wonders with social media as well. Even if you post things that are controversial.
I hope any value gleamed will be offset by the blatant testimonial nature of this post. I just wanted to share.
Speaking of Flakebook and my ways:
I’m sending the April “Email Players” issue to the printer tonight. One of the things it shows you is how I use my email methodology to run my flakebook group — which is so addictive (I am told) that many of the inhabitants now refer to it as real life and everything outside fake life.
Time’s pretty much up.
Hurry and subscribe here before it goes to the printer and it’s too late:
Ben Settle
