A few months ago I was interviewed for AWAI’s magazine.
And, one of their questions was about testimonials.
Specifically, they said:
“The testimonials on your website blow most testimonials out of the water. They’re specific, unique, and from really big names in the direct response writing world. How did you get them? Did you ask for feedback? Were they volunteered?”
I thought this was an excellent question.
People often buy just because of a testimonial from someone they know or recognize.
And, even though I don’t use testimonials on my sales letters all the time (due to the confusing FTC rules on the matter) I do still use them in other ways, like on my blog’s testimonial page which I just recently updated with a bunch more. And, even then, I didn’t put *all* of them up yet.
(It is getting to seem like overkill.)
Anyway, all of which begs the question:
Would you like to know how to get a lot of testimonials?
And, would you like to get them without having to ask for them?
Then check ye out the upcoming June “Email Players” issue.
It includes a bonus training where I show you a secret way I have been using for years to not only get lots of testimonials… but, get what “for real” publicity guru Paul Hartunian calls “gold card” testimonials (i.e. celebrity-types — in my niche guys like Gary Bencivenga, Brian Kurtz, Russell Brunson, etc)… and almost always without formally requesting anyone send me a testimonial like some kind of beggar.
Best part?
It’s ridiculously simple.
Yet, I doubt too many people do it.
Probably not legendary rockstar ninja enough of a tactic, I suppose.
But, it works.
And, if you use it, I bet it can work just as easily for you, too.
Here’s where to subscribe in time:
Ben Settle
