Check out this little ditty that came in:
Dear Ben,
Late night thinking about this, imagine that, but thought I’d share. Initially I thought your emails were affected and pretentious. I thought to myself, who is Ben Settle? Does he have kindness and compassion for his friends and family, or is he a veritable copy writing cool guy that thinks he’s the bomb. I eventually started opening your emails periodically and as the emails came in, the frequency of my opens increased, until finally, I open every email. Whether the stories are intrinsically interesting or not or whether I agree with the content (doesn’t matter), I came upon the realization that I’m attracted to the confidence in the storytelling; the raw truth as Ben Settle see’s it, that ultimately got my attention. And…..here I am interacting– a feat. The raw truth, well told, seems to be the magic serum, and you courageously dispense it freely.
Thanks.
Rebecca
For some reason I have this voice of Beavis saying to Butthead:
“I think she wants me”
Seriously though…
She is right, storytelling IS powerful stuff.
It lets you communicate on an emotional level.
And, it’s extremely persuasive to boot.
In fact, the human brain is “hard wired” to be persuaded by stories from what some neurologist dudes told me, (Which is why I talk a LOT about it in the February “Email Players” issue.)
Subscription info at:
Ben Settle
