Recently, in the Crypto Marketing Newsletter private forum, a subscriber and I were talking about how to add proof and credibility to ads.
Sometimes it seems like it might be hard to do.
But really, it’s easy.
In fact, here was my advice:
… you can easily get some credibility elements by getting on the radio or in a newspaper your market respects (even if it’s just local)
Once you get in a couple media appearances, you’re good to go.
If the radio/newspaper host says good things about you and your info, you can say in your headline how your stuff is praised by radio talk show hosts, newspapers, etc which can add a lot of weight to your claims.
And if you ask the reporter if you can use their quotes as testimonials, that’s even better.
By the way, this is very simple to do.
It may seem like voodoo getting in the media but, believe me, it’s actually pretty easy if you know your topic.
Prove it, you say?
OK, fine!
A few months ago I gave my print newsletter subscribers a valuable training about how to get publicity using nothing but… email.
No press releases.
No phone calls.
No faxing or SEO tricks or mailing anything.
Just plain old, “retro” email.
Basically, the training was done by my friend Mike Dolpies who has gotten his ugly mug in Entrepreneur Magazine and on his local Fox News station, as well as getting on a bunch of radio shows, in print articles, and other media.
He’s no dumb bunny when it comes to this stuff.
Anyway, here’s what I decided to do.
I’m going to give it to you… free.
Not sure I’ll leave it up forever, though.
So get your PR lovin’ while it’s hot:
And go get ’em…
Ben Settle
P.S. The next Crypto Marketing Newsletter issue is going to be all about a short book Gary Bencivenga once sent me (and I’m including the little book itself with the issue), and all the cool (and profitable) secrets I’ve used inside it.
Very valuable stuff.
And, it’s info anyone can implement, too.
To subscribe before it mails, go to:
