Yesterday’s bit about refunds sparked a question:
“Ben, how do you handle refunders?”
This is an interesting question to ask a guy like me.
Why?
Because I don’t “handle” refunds.
I don’t offer a guarantee at all.
At least, not on BenSettle.com products. But, I do have a guarantee in another niche I sell in, which is not full of wannabe entrepreneurs who simply game the system with fraudulent refund requests.
Does “fraud” sound harsh?
Hey, if it looks like a duck…
Case in point:
When The Copywriting Grab Bag was for sale, it had a guarantee on it and, out of hundreds of sales… I got exactly two refund requests (which I attribute to writing ads that purposely turn OFF serial “refrauders”).
Anyway, one of them admitted he was gaming the system.
How do I know?
Because he made me this offer:
“I will give you a choice. I can return the book to you and you give me 100% of my money back or I keep the book and you only refund 50% of my money back.”
Kind of clever when you think about it.
But, it’s a perfect example of why I don’t do refunds.
Not in this market, at least.
Anyway, this is just my attitude for BenSettle.com. As far as my other venture, I have not gotten any refund requests. But, if I do, I’ll just refund without question.
You should always honor your guarantee.
Otherwise, you’re worse than the refrauders.
Ben Settle
P.S. To join my inner circle of serious entrepreneurs, go to:
