Let me tell you a story:
During our Oceans 4 hot seat mastermind event in San Diego a couple months ago, Ryan Leveque told us about his fool-proof “trick” for getting the arm rest when flying.
Or, as he called it:
How to “Levesque” someone.
Here’s what you do:
When sitting next to someone on the plane, and they have the arm rest, you tuck your elbows in a little differently, so you can quickly slide your arm on the rest as fast as possible. And, what you do is, you wait until he scratches his nose or rubs his eyes or does some other gesture where he momentarily raises his arm.
And then…
You steal the arm rest for the rest of the flight!
(Extra points if you smirk & wink at ’em right after…)
Anyway, good advice for them looooong flights.
And you know what?
It’s also good advice for email marketing.
It’s actually a lot how my email system works.
Here’s what I mean:
When you have people on your list who are also on your competitor’s list, you are essentially sharing an arm rest with them. And if your competitor has better positioning, personal branding, a bigger list, more subscribers, a rock star presence in your market, and so forth he basically has the arm rest.
What that means is:
He’s comfy.
And, you ain’t.
But, guess what?
Eventually, they’ll stop mailing for a few days.
(Or weeks.)
They’ll get lazy.
Or, just take their list for granted.
In other words…
They move their arm from the arm rest!
And, if you email using my methodology, you are there, each and every day — in those shared subscribers’ inboxes, selling them (in a way they LIKE reading and buying from), bringing a mini “adventure” to them… which means you will eventually (and automatically) pull a “Levesque” on them, and steal those subscribers’ mindshare and business over to YOU.
One by one.
Over time.
And, without them even noticing until it’s too late.
All they know is their sales are going down, and sitting in that seat next to you without the arm rest is a bit… uncomfortable.
Is any of this getting through?
Or will you keep SPURNING me on mailing daily?
I hope not.
After all, you only hurt yourself.
And give your competition the arm rest.
Go thou here next:
Ben Settle
