In which the money question is asked:
First of all thanks for Email Players. Ideas from the book and the newsletter are having a big impact on the way I work.
Here’s my question…
I’m struggling somewhat with retention on my membership site (I teach English to non-native speakers).
My churn rate is hovering around 45%… and while this isn’t so bad that I’ll go bankrupt, I’m certainly not happy with it.
One of the things I think you do really well is keeping me on the edge of my seat, waiting for the next EP issue (i.e. retention).
Any specific advice and pointers you can give on this?
To quote the old “Grey Poupon” commercials:
But of course.
In fact, there are 3 things I do specifically (each very simple and meat & potatoes — not sexy at all) to do just as you described.
And guess what?
I reveal them in the September “Email Players” issue.
(Hint: I’m doing one of the tips “on you” now…)
But, she goes to print next week.
Time’s short.
Subscribe here to get it while you can:
Ben Settle


