Once upon a time I was watching my friend’s dog.
I had her dog on my lap.
And, I thought it would amuse me to take two pictures of him:
1. Where he’s staring away from the camera off in his own world
2. The other where I’d call his name and he’d look right at the camera
Then, I put captions on each pic.
The first one (where he’s staring off away from the camera, ignoring me) said:
“When your girl is mad at you”
The second one (where he’s looking right at me, eager for my attention)
“When you ask if she’s hungry”
[[image:11045357_583510598450756_5869199924500939540_o.jpg|right|medium]]
Heh.
It’s true, too. If you want to change the attitude of a girl who is mad at you or ignoring you, simply ask if she wants to go out and get something to eat. That has worked (for me, at least) 99% of the time. Some chicks will snort at me for saying this, of course (I would expect nothing less from my little droogettes).
But they know it’s true.
Oh, yes, they know…
And guess what?
This technique also works in bid’niz.
Another story:
Many years ago I read a story from Dan Kennedy about when he was trapped on a plan for 6 hours where the airline wouldn’t let anybody de-board. People were (understandably) angry, threatening to sue, and all that jazz that happens when tensions & emotions run high.
So what did the airline do?
They gave everyone free ice cream.
Suddenly, everyone shut up and was happy.
As Dan said:
“It’s hard to be mad at someone giving you free ice cream…”
More:
The December “Email Players” issue shows you several examples of ways to turn things that are “bad” about your business, your product, your service (high prices, bad reviews, obvious you are working on commission and biased, yada yada yada) into red hot reasons to buy from you and ONLY you.
A very powerful skill to have.
A skill, hardly anyone possesses these days.
(Much less can teach it.)
Anyway, this baby goes to the printer soon.
Subscriber here to get it in time:
Ben Settle
