Been getting LOTS ‘o email marketing questions.
Seems everyone wants the secret of spinning email into moolah.
Well, instead of me yammering on about it… I’ll let email marketing “wizard” Terry Dean show you how it’s done.
The following is from Appendix 8 of The Copywriting Grab Bag.
It’s about how to IMMEDIATELY monetize new subscribers.
Sometimes even within mere minutes of them subscribing to your list.
Enjoy!
BEN: You teach that it is very important to make an offer to a new email list subscriber right off the bat. What is the best kind of offer to make and what is your mindset behind that?
TERRY: Well I’ve been testing some different offers lately.
Some of the things I recently tested are high ticket offers, a $500 product, and we tested a membership site offer where they’re paying monthly; and we tested some low ticket items immediately after subscribing.
By low ticket items I mean in the $10 to $20 range.
For me the best results have been selling those very low ticket items at the very beginning.
What I mean is the moment someone subscribes, I then make them a low ticket offer, something almost as an introduction.
And usually for those types of offers my sales letters are shorter, I use long copy sales letters but I use shorter sales letters in those cases.
A lot of times it will be something that they are not going to see the offer later on or it might be a little bit different, it might be missing one of the bonuses if they purchase it somewhere else. But the immediate goal is if someone signs up, we give them a low cost offer.
We’ll get a lot of purchases from those offers with conversion rates often between 20 and 25%.
BEN: Are you finding that they become more responsive later on because they’ve bought something from you right away?
TERRY: Definitely. My goal is to get you to become a customer. I think anybody who listens to me really long is going to see that it is a strong emphasis on not as much the free subscriber as it is let’s build the customer list, so let’s get them as a customer.
The moment somebody buys, they are still on my free list, but we also add them to our customer list and that customer list will end up getting separate specials at times; and that customer list in my own mindset, in my own business, is really more valuable than the free subscriber list.
Pretty cool tip, eh?
This way you can literally start monetizing your list right off the bat — the second someone subscribes.
Of course, there is one small “catch.”
And that is, it won’t do you a lick of good unless you have new subscribers coming in.
So if you want to GROW your list faster, then check out the free list-building call Daniel Levis did last week about rapid list building:
Daniel has worked with all kinds of list building experts, and has figured out a way to grow your list without needing to spend any extra money.
Combine the call above with Terry’s advice in this email… and you can kick some serious rumpus. 😉
Ben Settle
