Did I tell you about my latest project?

It’s a book.

Specifically, a book for Christian entrepreneurs I’ll be giving away free as a PDF, or if you want to read a hard copy, it’ll be on amazon.

But here’s the rub:

I’m NOT the one “writing” it.

Instead, I’m interviewing various people I respect on the subject and turning the transcripts into the book.

So they’re doing the real “work.”

And I’m just holding the clipboard…

Anyway, one of the people I interviewed is my friend Greg Perry (he’s got a few awesome info-products selling cheap on his eBay page at www.BidMentor.com), and we were rapping about customer service and how just doing THAT part right beefs up sales.

His example was “Chick-Fil-A.”

A fast food joint here in the US.

One night it was pouring rain, and a Mom with 3 young kids ordered at the drive-thru after the dining area closed (just the drive-thru was open). And when she paid, she asked if they could eat inside, instead of in the car?

Let’s face it.

Most places probably would have scoffed.

Or maybe even laughed at her.

But as Greg said:

“Not only did they say yes, but when the Mom got parked, she looked up and THREE Chick-Fil-A employees were next to her car with UMBRELLAS to escort her and her kids inside through the pouring rain. And when they got inside (completely dry) the table was already set up with plates, utensils, napkins, drinks, and straws!”

Holy shnikes!

Now THAT’S customer service!

And is there ANY doubt that family, and their friends, neighbors, co-workers, little-league coaches and everyone else they know… did not hear about this story and be instantly SOLD on Chick-Fil-A?

Price almost doesn’t matter at that point.

And even food quality is secondary.

Fact is, customer service is a bad joke today, and most businesses treat their customers like a “herd” of cattle, instead of people to be served.

And that’s GOOD news for us.

Why?

Because now it’s all about R-E-S-P-E-C-T.

It makes you instantly stick out.

And if you give it, you almost can’t lose.

Ben Settle