One of the most amusing things I’ve seen on Flakebook is coaches who revolve their advertising around dark moons and when Mercury is in retrograde. And, especially, the ones who claim to manifest wealth by masturbating and thinking of money when they orgasm.
Napoleon Hill ain’t got nuttin’ on them chicks…
Anyway, here’s why I bring this up:
I got this question from an “Email Players” subscriber who was concerned about how her feedback was going up, but her opens and clicks have gone down after using my hate & dark ways.
Here was the question:
Okay, so I have a question for you, Oh Evil One: Ever since I started emailing Email Players style (which was quite a departure from my previous once-in-a-blue-moon-when-mercury-is-in-retrograde frequency), I’ve noticed our open rates have tanked. Also our click through rates.
I do great great positive feedback on how hilarious, awesome, different the emails are from folks, but I want to make sure I’m not playing to my ego rather than taking care of bidness, you see.
We sell high ticket, so our CTA is almost always “watch our masterclass” or “book a call with our team”.
My answer?
For that, you’ll have to read the November “Email Players” issue.
Wherein I show a 6-point solution to this problem, that applies not only to email, but whenever you see your sales or other metrics take a dip — whether it’s during a dark moon, when Mercury is in retrograde, or even when it is in gatorade.
This is something that happens to everyone eventually.
And, the answer will not only solve the problem, but add more sales to your evil coffers.
The deadline to get this issue looms.
If you miss it, it’ll be too late to get it.
Here is the link:
Ben “Dark Moon” Settle
