Here you go, in 7 simple steps:
1. Drive your social media followers to opt-in page
2. Send useful & engaging emails each day, building an asset (your list) you own, unlike your social following which you don’t own
3. Call to action in emails to your social when their algorithms ignore you
4. Algorithms see engagement as your list starts engaging with you on there
5. Algorithms more likely to make you more visible, which is more likely to get you new followers..
6. Shamelessly bribe those new social followers you get to opt-in to your list
7. Rinse & repeat over and over and over
Even on a very small scale you can do this to start making big tech algorithms chase you, instead of you chasing them like everyone is always doing, running to and fro, freaking out when their favorite platform tweaks something and they suddenly get less engagement. But beyond that, this is a way you can build an asset for your business that you own (emails list), can grow, & of course monetize forever no matter what algorithms do.
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Ben Settle
